The trademark, as to its nature, may be intended to protect products or services, collective or certification.
Brand of Products or Services is that used to distinguish products or services from others identical, similar or similar, of different origin.
The Collective Trademark is the one designed to identify and distinguish in the market products or services from members of a legal entity representative of a collectivity, other similar products or services, similar or similar, of diverse origin.
The Certification Mark is that used to attest to the conformity of a product or service with certain standards, standards or technical specifications, as to their quality, nature, material used and methodology employed.